What does the average Aussie's wealth look like?
There are so many briefs that AML receives that are looking to target “high income” earners. Clarity about this definition is never easy, as income is only really one measure of wealth. The typical brief looks for personal income above $100K per annum. Did you know that this represents 6.2% of the Australia population, 4% earn more and 90% earn less. The trick is to try and look at the whole wealth picture. And perhaps more importantly, looking at behaviour around discretionary income. This is likely to be a better guide to consumer intention around your product category.
To give you a better picture, I have found an article that looks at Average Australian Wealth this may assist in the planning of your next customer acquisition campaign and the targeting of the “right” wealth characteristics.