25 Expert Email Marketing Tips
Lots of very useful tips here, in this up to date resource for your email marketing . My favorite tips are:
Tip #2 - Design emails that reinforce your brand. This means let the emails reflect the type of business you are. If you are promoting fun, then make your emails fun. If it is an important announcement, ensure that this is demonstrated in the copy and the use of images.
Tip #3 - Send emails that look good on any device using responsive design. Most good platforms will assist you here, but make sure that you check on your own phone and tablet to see what these devices do to your copy and images.
Tip #13 - Leverage the marketing potential of your transactional emails. Any email that is sent to a customer should be reflecting the brand message and also delivering further marketing messaging that could generate additional and ancillary sales.
Lastly, use the data that the comes from sending these emails, to generate a better engagement rate with your customers. A simple example…send your emails at different times of the day or days of the week and test what happens to open and click rates. This could give you some insights that increase your response rates. There are so many ways to use the data to improve every part of your email marketing - it is the most measurable marketing communication that you will ever use.
As presented by SENDINBLUE ( a great option if you are looking for an email broadcasting platform)