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Web 2.0 E-mail Marketing: 5 Steps to Unrivaled Results

Oh, the power of the web. If a company’s marketing messages thrill us, we can give them our business. If they become irrelevant or irksome, we may turn off forever. As customers, Web 2.0 has given us control of the online marketing relationship, and we love it. As marketers, however, we’re not so sure.