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In business data, nothing is more important than accuracy. And in B-to-B marketing, data represents a company’s most important asset- it’s customers. The more specific and current information companies have about their customers, the more effectively they can target their market and deliver their message to those customers. And, because a “customer” includes both the business and the contracts within the business, it is essential to keep both types of information up-to-date. With complete and accurate customer data, a marketing database truly can become a knowledge centre for business.
Posted on 11th October 2007 Download this White Paper