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E-mail Design 101: 6 Strategies for Your Swipe File That Really Work

Discovering what design elements work best for individual e-mailers yields invaluable information. Fill up your swipe file with a half a dozen strategies to help you engage your subscribers better.

Strategies include:

- How many characters should be in a subject line
- Designing for preview panes
- Putting copy and links around the header
- Rendering Tips