White Papers Archive

• Seven tips for more profitable direct mail Posted on 07th February 2012
• The evolution of B2B marketing: Why generating leads isn’t enough anymore Posted on 07th February 2012
• How to use Facebook for Business: An Introductory Guide Posted on 11th January 2012
• Email + Social = Engagement Posted on 29th November 2011
• Getting Creative with the Scientific Method: Secrets to Strong A/B Testing Posted on 25th October 2011
• What you need to know about response rates - Parts: One, Two and Three Posted on 13th September 2011
• What you need to know about response rates Part 3 Posted on 13th September 2011
• 10 Tips for Delivering the Right Message at the Right Time Posted on 29th August 2011
• Integrated DM Posted on 29th August 2011
• Integration: The Holy Grail of Online Marketing Posted on 29th August 2011
• “What’s a good response rate?” By Ivan Levison Posted on 10th August 2011
• Want to create email marketing value? Check out the direct mail in your inbox. Posted on 27th July 2011
• Want Sophisticated Real-Time Marketing campaigns? Take These Five Steps Posted on 12th July 2011
• Cross-channel Integration: Best Practices Posted on 28th June 2011
• Online Behavioural Advertising Guidelines Posted on 15th June 2011
• Snail Mail to Outlive Email? Posted on 31st May 2011
• Ten Ways to Use Your Marketing Data Posted on 25th May 2011
• Face Up to the Future: Future Forum Posted on 02nd May 2011
• Standing Out in the Inbox: Secrets of Successful “From” Names and Subject Lines Posted on 27th April 2011
• The Best Sales Letter - Mercedes Benz Posted on 13th April 2011
• The Rise of Generation C Posted on 05th April 2011
• Email as a Customer Engagement Weapon Posted on 01st April 2011
• Clicking Me Softly Posted on 23rd March 2011
• Measurable Results Posted on 08th March 2011
• Personal - The New Imperative - Part 2 Posted on 23rd February 2011
• Personal - The New Imperative Part 1 Posted on 23rd February 2011
• The Seven Foundation Direct Marketing Principles Posted on 21st February 2011
• 11 Key Marketing Trends for 2011 (Part Two) Posted on 09th February 2011
• Direct Marketing Trends for 2011 Posted on 09th February 2011
• 11 Key Marketing Trends for 2011 (Part One) Posted on 09th February 2011
• Alan Rosenspan - Improve Your Response Newsletter December 2010 Posted on 21st December 2010
• Online Retail War Heats Up Posted on 02nd December 2010
• Taking Email Design to the Next Level Posted on 16th November 2010
• 8 Tips for a Stronger Call to Action Posted on 16th November 2010
• The 8p’s of Buying Triggers Posted on 09th November 2010
• Small Businesses Posted on 22nd October 2010
• 59 Proven Ways to Electrify Your Offer Posted on 18th October 2010
• Traditional Marketing vs. Social Media Posted on 28th September 2010
• Introduction to Email Posted on 22nd September 2010
• Ethnic Marketing Posted on 08th September 2010
• Who are my best customers? Posted on 17th August 2010
• Are You Getting Through To Gen Y? Posted on 03rd August 2010
• 10 Key Online Marketing Trends for 2010 Posted on 27th July 2010
• How People Make Decisions… Posted on 14th July 2010
• Social Media Marketing and the Direct Marketer Posted on 06th July 2010
• Your Best Customers Posted on 28th June 2010
• Silverpop Survey: Exploring the Differences & Similarities of B2C & B2B Marketing Tactics Posted on 19th May 2010
• Tell Somone Who Cares! Posted on 05th May 2010
• ‘Member-Get-Member’ May Get you in trouble… Posted on 03rd May 2010
• Trigger Based Marketing: An Essential Guide Posted on 29th April 2010
• Ask not what your customer can do for you… Posted on 27th April 2010
• How to Create Your Marketing Dashboard in Five Easy Steps Posted on 13th April 2010
• Improve Your Response Newsletter 63 - Alan Rosenspan Posted on 06th April 2010
• When Best Practices Aren’t… Posted on 24th March 2010
• Use email and mail to create a powerful “one-two” punch Posted on 15th March 2010
• Mailpix News Issue 1, 2010 Posted on 02nd March 2010
• Segment Migration Posted on 23rd February 2010
• Environmental Considerations for Mail Production Posted on 16th February 2010
• 7 New Email Marketing Tactic You HAVE to Use in 2010 Posted on 09th February 2010
• Engagement Marketing Posted on 09th February 2010
• Data Profiling: Finding Look Alikes Posted on 07th December 2009
• Benefits of Behavioral Data Posted on 02nd November 2009
• Alan Rosenspans Newsletter - August 2009 Posted on 27th October 2009
• List Prospecting Trends Posted on 07th October 2009
• Direct Mail Testing - The only way to measure results Posted on 30th September 2009
• The Marketing Sin of Assumption Posted on 22nd September 2009
• Lists - The Hidden DM Fuel Posted on 31st August 2009
• Understanding Direct Mail Imapct & ROI Posted on 25th August 2009
• Carlson: Response Rate Report Posted on 17th August 2009
• 101 Ways to Double Your Response Rates Posted on 28th July 2009
• “Improve Your Response” Newsletter Posted on 28th July 2009
• B-to-B Marketing in 2009 Posted on 23rd June 2009
• B2B Leads (By Hugh MacFarlane) Posted on 23rd June 2009
• B2B Email Marketing Posted on 22nd June 2009
• How Do You Measure Engagement? Posted on 18th May 2009
• 7 Steps of Website Conversion Posted on 20th April 2009
• A Channel in Transformation: Vertical Market Trends in Direct Mail 2009 Posted on 30th March 2009
• Guru’s Guide to Email Marketing Posted on 21st March 2009
• Guidelines for Effective Email Creative Posted on 21st March 2009
• E-mail Marketing Essentials Posted on 13th March 2009
• E-mail Authentication: 10 Things You Should Know Posted on 13th March 2009
• E-mail Marketing Trends Posted on 13th March 2009
• What is CPA?… and what is the best way to describe it? Posted on 24th February 2009
• 87 Ways To Improve Your Email Marketing Posted on 24th November 2008
• Marketing Your Way Through a Recession Posted on 17th October 2008
• Seven C’s to Relevancy Posted on 06th October 2008
• Telling Stories With Data Posted on 23rd September 2008
• Lessons From 2007: Change is Underway Posted on 12th August 2008
• E-mail Design 101: 6 Strategies for Your Swipe File That Really Work Posted on 16th June 2008
• Five Action Items for E-mail Newsletters Posted on 01st May 2008
• The 13 Costly Marketing Mistakes Posted on 25th March 2008
• Business Update February 2008 Posted on 07th March 2008
• Show How Marketing Makes Money: 5 Steps to Show Marketing ROI Posted on 29th February 2008
• Testing Techniques for your E-mail Marketing Campaign Posted on 20th February 2008
• Top Ten Marketing Ideas to Consider in 2008 Posted on 13th February 2008
• Web 2.0 E-mail Marketing: 5 Steps to Unrivaled Results Posted on 29th January 2008
• E-mail Metrics: Identifying Insights to Success Posted on 11th December 2007
• Branding Posted on 22nd November 2007
• Creativity for the rest of us Posted on 05th November 2007
• A Guide to List Buying Posted on 29th October 2007
• Mind Your Business ….. Data Posted on 11th October 2007
• On The Right Track: Ideas for capturing more response sources on B-to-B campaigns Posted on 16th August 2007
• 111 Ways to Get More Response Posted on 20th June 2007
• The Opt-In Process: 10 Steps to Success Posted on 16th May 2007
• How to Double the Power of your Advertising Posted on 08th May 2007

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