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Permission Email Marketing: “Permission” Is Not Optional
One of the most commonly promoted but least practiced of all the “best practices” related to email marketing is the aspect of permission: how you add email addresses to your list and how – or even if – you gain the individual’s permission before doing so. There’s a variety of different levels, from harvested names with no permission whatsoever (i.e. spam) to the pinnacle of permission-based email, the double opt-in.
Posted on 24th November 2008 Download this White Paper