- Melbourne, Australia
- FAQ
- About AML
- The List Report
- Contact Us
OK, it can be a little tough out there. Response rates are declining in amongst the clutter of media channels and options. Social media is all the rage, yet, so many are looking for ROI and not getting any. Mail is on your radar, but you have struggled to get the budgets you need, against another email broadcast, mail looks expensive and hard to justify. You know that your brand and offer can be showcased better in mail, quite frankly, there is probably less clutter in the mailbox than there is in the Inbox, but how do you make it work?
Posted on 07th February 2012 Download this White Paper
If you’re like most B2B marketers, you diligently plan and execute campaigns to drive new opportunities and, ultimately, increase revenue. But unless you’re ready to rethink marketing’s role, you may be throwing precious budget dollars out the window and missing opportunities to drive real customer value. Here are four key steps to ensure your B2B marketing evolves to meet today’s challenges
Posted on 07th February 2012 Download this White Paper
Facebook is not an evil time-waster, a community just for younger generations, nor is it irrelevant for marketers – even B2B folks. Rather, Facebook is a tool for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and directly engage with customers and prospects.
Posted on 11th January 2012 Download this White Paper
In the ever-evolving landscape of email marketing, social media is playing a more integral role in the subscriber relationship. It’s critical that we as marketers learn to use our email marketing programs to deploy effective social tactics that respond to the customer life cycle and engage beyond the first click.
Posted on 29th November 2011 Download this White Paper
What can organizations do to ensure meaningful testing? Get scientific with it! As it turns out, what we learned in fifth grade science can actually apply to our adult professions in marketing. Following the scientific method in creative testing can lead to meaningful results and, ultimately, big boosts in campaign performance.
Posted on 25th October 2011 Download this White Paper
By Action Mailing Lists
List Report Series
Posted on 13th September 2011 Download this White Paper
By Action Mailing Lists
List Report Series
Posted on 13th September 2011 Download this White Paper
For marketers, delivering the right message at the right time has never been more important—or trickier. For starters, cluttered inboxes are making it harder for your emails to stand out. And customers and prospects, overloaded by thousands of advertising and marketing messages per day, have learned to tune out messages that are irrelevant, unhelpful or just plain boring.
Here are 10 tips for expanding your behavioral knowledge base, shaping your content and leveraging timing so you deliver the ideal message at the perfect moment, plus real-life examples of how companies have made it happen…
Posted on 29th August 2011 Download this White Paper
Integrated communications put simply is the use of multi channels to reach the target audience. It is hopped that during this integrated approach the same brand position or offer is then communicated, with frequency, to the same recipient, then the message sticks and a response is solicited. But can this really work or is it hyperbole based on a marketer’s desire?
Posted on 29th August 2011 Download this White Paper
Why integrated data and integrated tools are the key differentiators that separate the best in class from the rest.
Posted on 29th August 2011 Download this White Paper
Each of the White Papers have been published in AML's List Report, a free email bulletin that you can subscribe to by clicking here.