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This was a period which saw a mixture of declining consumer confidence in late 2008 and a slowly improving economic recovery as the third quarter of 2009 unfolded.
Posted on 02nd March 2010 Download this White Paper
by Mark Klein PhD
Understanding customer behaviour is key to creating marketing campaigns that generate high response and revenue.
Posted on 23rd February 2010 Download this White Paper
By considering the wide variety of choices available to mail producers and users, all businesses involved in the production of mail can help minimise their environmental impact. This fact sheet identifies the world’s best practice guidelines and principles to assist in making sustainable choices during the production and use of mail.
Posted on 16th February 2010 Download this White Paper
Looking for a marketing edge to pull you ahead of the competition this year?
Well if you’re planning on the same old, lame and cold email campaign, forget it!
With the growth of email marketing flooding inboxes, the pressure has never been greater to deliver highly compelling and creative communications programs. With more companies sending out more emails, you’ve got to do more position your program above the competitive fray.
Here are seven email marketing tactics that will help you better engage customers and drive revenue in 2010.
Posted on 09th February 2010 Download this White Paper
Partnering with your customers for success.
As the venerable mass media age of broadcast advertising yields to the digital era, an exciting new landscape of marketing channels and one to one relationships is emerging. With the rise of the web, empowered consumers have unprecedented access to a vast array of product and company information, as well as control over the marketing messages they receive. The surge in social media use has given voice to hundreds of millions of people who are freely sharing their thoughts and opinions through social networks, photo and video sharing sites, blogs, community forums, wikis and more.
By SilverPop Systems Inc.
Posted on 09th February 2010 Download this White Paper
Do you know what your subscribers look like? Many marketers think they know what their customer base and their target audience look like. Many know what they would like them to look like. It is amazing how often the truth and the perception are significantly different.
Editorial by Georgie Brooke, Greater Data
Posted on 07th December 2009 Download this White Paper
Featuring:
TurboCharge Your E-mail Campaign and Following Up the E-mail Trail.
Posted on 02nd November 2009 Download this White Paper
Improve Your Response Newsletter - The Back to Work Edition
Posted on 27th October 2009 Download this White Paper
Prospecting lists trends may not be high on your agenda, but it is on ours. Here are some thoughts on tactics being used by others to get the most out of their prospecting lists.
Posted on 07th October 2009 Download this White Paper
The lack of testing is a major reason why many direct marketers have not seen the huge efficiency gains promised by the database revolution. Yet, most companies still don’t test enough and many don’t test at all…
Posted on 30th September 2009 Download this White Paper
Each of the White Papers have been published in AML's List Report, a free email bulletin that you can subscribe to by clicking here.