White Papers

10 Key Online Marketing Trends for 2010

More Channels, More Data, and Better Tools

Online marketing is facing unprecedented change, brought on by a volatile economy, the meteoric rise of new channels and the increased demand for financial accountability. 2010 is already shaping up to be an exciting year for online marketers. To provide better visibility into the year’s trends, Unica surveyed 155 marketers about online marketing technology usage and plans. The data revealed 10 key online marketing trends for 2010....

Posted on 27th July 2010 Download this White Paper

How People Make Decisions…

Taken from Alan Rosenspan’s “Improve Your Response” Newsletter - By Nancy Harhut

Posted on 14th July 2010 Download this White Paper

Social Media Marketing and the Direct Marketer

Building a more meaningful relationship with the consumer.

From the Australian Direct Marketing Association.

Posted on 06th July 2010 Download this White Paper

Your Best Customers

By SK Harper

Posted on 28th June 2010 Download this White Paper

Silverpop Survey: Exploring the Differences & Similarities of B2C & B2B Marketing Tactics

B2C or B2B? It’s not so easy to be a marketer these days....

Posted on 19th May 2010 Download this White Paper

Tell Somone Who Cares!

One of the many things that we hope our direct marketing will do is to start and re-fresh “word-of-mouth” referrals for our product or service…

Posted on 05th May 2010 Download this White Paper

‘Member-Get-Member’ May Get you in trouble…

When word of mouth moves online, new rules apply…

Posted on 03rd May 2010 Download this White Paper

Trigger Based Marketing: An Essential Guide

Trigger-based and personalised marketing techniques can create individual direct response campaigns tailor-made to match individual customer needs.

Posted on 29th April 2010 Download this White Paper

Ask not what your customer can do for you…

Customer Engagement - In 1961, John F. Kennedy famously said, “Ask not what your country can do for you - ask what you can do for your country”. This quote easily applies to marketers who keep an eye on the bigger picture and focus on more than merely the financial profit to be gained from their target audience, suggests Acxiom’s Joanne Douglas.

Posted on 27th April 2010 Download this White Paper

How to Create Your Marketing Dashboard in Five Easy Steps

From Marketing Profs. By Laura Patterson

Posted on 13th April 2010 Download this White Paper

White Papers archive

Each of the White Papers have been published in AML's List Report, a free email bulletin that you can subscribe to by clicking here.