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The first signs of fundamental change are rarely obvious to industry practitioners so caught up in their day-to-day activities. Headlines may blurt out warnings that change in underway, but there is little time to delve into an in-depth analysis that would differentiate structural change from trends and turn insight into foresight.
The quietude of the recent holidays gave me time to reflect on changes occurring in the field of marketing and what these changes mean to marketing professionals and the role of marketing in leading sustainable business success.
- Steven Howard, January 2008
Posted on 12th August 2008 Download this White Paper
Discovering what design elements work best for individual e-mailers yields invaluable information. Fill up your swipe file with a half a dozen strategies to help you engage your subscribers better.
Strategies include:
- How many characters should be in a subject line
- Designing for preview panes
- Putting copy and links around the header
- Rendering Tips
Posted on 16th June 2008 Download this White Paper
How many “action items” should you include in your e-mail newsletter?
What’s more important in crafting an e-mail: the content itself or the device your recipients will use to view the e-mail?
That’s why we’re excited to present exclusive new research on newsletter design from NextStage Evolution, which just wrapped up an 18-month study on more than 1,400 newsletter marketers.
Posted on 01st May 2008 Download this White Paper
To be successful and profitable, you must ‘START’ using the most effective marketing strategies possible within your overall marketing plans.
Less obvious, is the fact that you must also ‘STOP’ using the most ineffective, money-wasting marketing strategies.
I call them The 13 Costly Marketing Mistakes. While this list doesn’t cover ‘all’ of the possible marketing mistakes, it does describe some of the most expensive, destructive and most ‘common’ made by many owners of traditional and home based businesses.
Posted on 25th March 2008 Download this White Paper
Dun and Bradstreet Business Update - Including Stats and Facts, upcoming events and 5 articles.
Posted on 07th March 2008 Download this White Paper
John Wanamaker, inventor of the department store concept in the early 1900’s, is perhaps best known for his famous quote, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”. Trouble also is not much has changed over the last hundred years. (v-trenz)
Posted on 29th February 2008 Download this White Paper
Creating successful and well received email campaigns is every marketers dream. Ensuring your campaign gets the best possible response should involve some measure of testing.
Posted on 20th February 2008 Download this White Paper
Few marketing programs completely fulfil one’s hopes. In the New Year, marketers should avoid over-hyped opportunities to focus on measuring success by one satisfied customer at a time. Here are the key ideas you should consider.
Posted on 13th February 2008 Download this White Paper
Oh, the power of the web. If a company’s marketing messages thrill us, we can give them our business. If they become irrelevant or irksome, we may turn off forever. As customers, Web 2.0 has given us control of the online marketing relationship, and we love it. As marketers, however, we’re not so sure.
Posted on 29th January 2008 Download this White Paper
This White Paper explains the basics of e-mail metrics and reporting, introducing several principles that are key to effective understanding of what’s happening with your e-mail campaigns. E-mail metrics can provide tremendous insight, but can potentially mislead efforts if not studied correctly. Remember that statistics can say anything . Make sure you understand what the data is showing.
Posted on 11th December 2007 Download this White Paper
Each of the White Papers have been published in AML's List Report, a free email bulletin that you can subscribe to by clicking here.