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Are you using mail to its full potential to engage your customers?
At an insightful half-day seminar, leading marketing experts will share their experiences and case studies to outline effective campaigns, new developments and trends in direct mail. Kate Carruthers, Principal from Digital Business Group will talk about convergence marketing and the benefits of using both Direct Mail and e in a campaign.
Kate will discuss how Westfield shopping centre created a truly integrated campaign and will reveal the techniques and learning’s they have taken away. Dylan Taylor, Creative Director BMF Sydney will highlight why mail was vital for the success of the Tooheys Extra Dry Platinum launch, how it reignited interest in Dollarmites for Commonwealth Bank and how Bpay used mail to be greener. Andy Pontin, CEO from Clemenger Proximity will explore why direct mail should have a central role in your marketing plans and by using numerous award winning case studies will demonstrate the power of the medium and exciting new trends.
Plus, hear how to orchestrate a DM campaign from start to finish and learn essential tips based on world’s best practice. Finally, discover the pros and cons of mail campaigns and their effects on the environment, including recommendations on how you can save money and incorporate greener practices into your daily activities and mail campaigns.
Don’t miss this opportunity to develop a greater understanding of mail and its role in today’s marketing environment.
* ADMA Consumer Insights Study, 2008
Event details:
Melbourne: Tuesday 26 August 2008, 1.30pm – 5.30pm
Venue: Hudson, Level 8, 333 Collins Street, Melbourne
Sydney: Thursday 28 August 2008, 8.30am – 12.30pm
Venue: Hudson, Level 19, 45 Clarence Street, Sydney
Price: $270 for ADMA Members and $385 for non-members
To register: Complete the registration form, book online at http://www.adma.com.au or contact Victoria Walker on or 02 9277 5413.
A networking function sponsored by Response Direct Publishing will take place after each seminar (lunch in Sydney and evening drinks in Melbourne) and is included in the registration price. More details will be provided upon registration.
For more information on the speaker and topics visit http://www.adma.com.au/events
Venues for both events kindly provided by http://www.hudson.com
Space is strictly limited, so register now!
Posted on 15th August 2008