Transcape Australia & New Zealand

Datacard Updated:

List Number: 96

List Warranty Number:

Database Description

Transcape is a consumer marketing database comprised of the combined transactional information from nine of the largest direct response organisations in Australia and New Zealand. As of January 2010 there were 1.32 million households listed. All data held within the transcape database has a 0-24 month recency. This results in a database that is not only fully de-duped, at a household level, but which also contains the combined transactional information from hundreds of thousands of multi-buying households. Unique to transcape is the ability for marketers to further segment the database by transactional variables, Demographics etc, such as Market Spend Segments and Geodemographics. These allow users to now target households that are either completely new to the file, are in a growth phase or are known to have a consistently high spend over their purchasing lifetime.

Geographic Breakdown

NSW	Vic	Qld	SA	WA	NT	ACT	NZ	Total Quantity
426732	285254	275306	105376	152083	13330	21660		1310097

Selections

Recency of Purchase	Frequency of Purchase
Lifetime Spend	Single Vs Multi Buyers
Transaction Value	State
Metro / Rural	GeoSmart Groups
Household Demographic (Age, Gender)	GeoSmart Segments

Pricing

Data	Rate per 1000	Data guarantee
Mail	$300.00	advised on enquiry
Telephone	$340.00	advised on enquiry

Other Costs

Set Up Fee	300
Other	$400 per 1,000 records Mail & Phone Data
	$10 per 1,000 Gender append
	$15 per 1,000 Age append
	$30 per 1,000 RDA Geodemographic Codes append
	From $15 per 1,000 records Transactional Append
	$5 per 1,000 records DPID/Barcodes
	Plus 10% GST on total order

Delivery

Delivery Time	Approx. 3 to 5 business days
Delivery Format	Excel CSV file

Special Requirements

Volume orders, multi use and annual licenses are priced on enquiry. Also available is Customer Database profiling. More selects are now available, including total income, disposable income, dwelling value, charity donation values, etc

General Terms & Conditions of data use

1. Mail pack, telemarketing script or fax copy sample will be required prior to data delivery.
2. All campaigns are subject to data owner's approval. Not available for competitive products.
3. Mailing production must be undertaken by an AML approved mailing house.
4. AML accepts no liability in the context of the accuracy of this database.
5. AML has no responsibility for the success r failure of a campaign.
6. Quantities quoted are approximate. Check quantities prior to budgeting.
7. Costs are subject to change without notice.
8. Extra costs may be incurred for complicated selections or yield requests and delivery data.
9. Copying of any mailing list is strictly prohibited.
10. All Databases are seeded with false records to detect unauthorised use.