| Wealthy areas of educated professional households.
This group is composed of predominately middle aged, professional families with preschool and university aged children. Successful, well educated and health conscious, the live mainly in desirable family suburbs often near to expensive neighbourhood in the inner metropolitan areas. Car ownership is average and the image and style of luxury marques and sports cars ensures they are over-represented. With household incomes often exceeding $130,000 and additional earnings from shares and investments Academic Achievers is one of the wealthiest Mosaic Groups.
People in this group enjoy many cultural and sporting events. Dinner Parties and meals out with family and friends are also favorites. Regular family visits to the cinema or zoo are common. The internet and newspapers are popular media for these consumers, and their heavy use minimises their reliance on television and radio.
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