| The most affluent families in the most desirable locations.
This group represents the wealthiest households in Australia. These people are from a variety of cultural backgrounds - notably the British Isles and Asia, but also Greece and Italy. They live in the choice locations of the metropolitan and regional areas of Australia and clearly out rank all others in the housing market. These people are well educated professional or managerial couples raising mature families, often with dual incomes. With six figure incomes common, discretionary spend on health insurance, school fees and childcare is no problem.
Holidays, fine wines, clothing, pharmaceuticals, telephones and vehicle purchase are all managed within their high spending budget. this group also actively participate in sport, but they also find time for eating out and cultural events and technology is frequently used to manage their time, particularly the internet and mobile phones. The internet is also widely used for obtaining information on business, finance and sport. |
