Online PureProfile Database

Datacard Updated:

List Number: 897

List Warranty Number:

Database Description

Pureprofile leads the way in participation media (TM) by providing hundreds of thousands of account holders (and growing fast) in Australia with online content to improve their lifestyle; content that is designed around the account holder profiles and integrated with next generation marketing products. Pure Profile at it's core is a purpose built panel provider. Pure Profile rewards their panel members for their time and effort spent on completing surveys. The unique profiles of account holders create a platform for businesses to reach people in their target market. You can target people based on products and services they use and buy, so that your advertising spend is very targeted to real prospects without any guessing. This means only your exact target sees your message and you only pay for those views. You can select from Cost per click campaigns (CPC), TVC/Digital Video Campaigns, Viral seeding campaigns and Sampling Capabilities. These campaigns run for 4 weeks

Geographic Breakdown

NSW	Vic	Qld	SA	WA	NT	ACT	NZ	Total Quantity
								360000

Selections

Gender	Age
Geographic Location	Marital Status
Profession	Income
up to 800 survey questions

Pricing

Data	Rate per 1000	Data guarantee
Mail	$POA

Other Costs

Other	CPC Standard Package $10,500
	TVC/DVC Standard Package $13,500
	Viral Seeding Standard Package $10,500
	Sampling Standard Package $10,500
	Plus 10% GST on total order value.

Delivery

Delivery Time	Allow 5 working days
Delivery Format	E-mail Broadcast - send invitations via the pureprofile platform to people in your target market to visit your website.

Special Requirements

Creative not required, only the survey link if the client is hosting the survey.

General Terms & Conditions of data use

1. Mail pack, telemarketing script or fax copy sample will be required prior to data delivery.
2. All campaigns are subject to data owner's approval. Not available for competitive products.
3. Mailing production must be undertaken by an AML approved mailing house.
4. AML accepts no liability in the context of the accuracy of this database.
5. AML has no responsibility for the success r failure of a campaign.
6. Quantities quoted are approximate. Check quantities prior to budgeting.
7. Costs are subject to change without notice.
8. Extra costs may be incurred for complicated selections or yield requests and delivery data.
9. Copying of any mailing list is strictly prohibited.
10. All Databases are seeded with false records to detect unauthorised use.