Small Office/Home Office (SOHO's) Database

Datacard Updated:

List Number: 882

List Warranty Number:

Database Description

The trend of outsourcing, lifestyle preferred work environments, specialisations and technology that permits work from anywhere has seen a dramatic increase in the “work from home” or “home office landscape”. This market segment can no longer be ignored in any B2B marketing campaign. These companies are influencers, recommenders, and consumers of a myriad of business applications, products and services. In Australia, 60% of small businesses are home-based but these are not readily identifiable. This file solves that problem. The file also includes small business’s that employ 10 or less staff members. A significant proportion of corporate Australia is made up of small businesses and this sector is also Australia’s largest employer. This dynamic business market segment has quite specific needs, by the nature, size and location. Decision makers respond well to targeted messages about such needs as office supplies, technology requirements, insurance, telecommunications and offsite storage. Price is a strong consideration so special offers can work well.

Geographic Breakdown

NSW	Vic	Qld	SA	WA	NT	ACT	NZ	Total Quantity
105480	80798	55815	24255	18400	2163	4229		299622

Selections

State	Postcode
Nth selection	Gender
ANZSIC Code	Industry/Business Category

Pricing

Data	Rate per 1000	Data guarantee
Mail	$265	95% RTS Rebate
Fax	$350.00	Advised on enquiry
Telephone	$375.00	Advised on enquiry

Other Costs

Set Up Fee	250
Other	$600 per 1000 fax data and broadcast
	$600 per 1000 mail and phone data
	Plus 10% GST on total order value

Delivery

Delivery Time	Allow 5 working days
Delivery Format	Emailed zipped CSV file

General Terms & Conditions of data use

1. Mail pack, telemarketing script or fax copy sample will be required prior to data delivery.
2. All campaigns are subject to data owner's approval. Not available for competitive products.
3. Mailing production must be undertaken by an AML approved mailing house.
4. AML accepts no liability in the context of the accuracy of this database.
5. AML has no responsibility for the success r failure of a campaign.
6. Quantities quoted are approximate. Check quantities prior to budgeting.
7. Costs are subject to change without notice.
8. Extra costs may be incurred for complicated selections or yield requests and delivery data.
9. Copying of any mailing list is strictly prohibited.
10. All Databases are seeded with false records to detect unauthorised use.