Over 55's Database

Datacard Updated:

List Number: 881

List Warranty Number:

Database Description

This file, which compliments our "Over 50's Database" has more than 200,000 records, all to home addresses. The number of Australian's in the 55+ age range that are active in lifestyle activities has significantly increased over the last few years. This growing segment of households has increased discretionary spending power across a wide range of products and services. The main psychographic profile of this database is: - Aged 55+ - Proven direct response history - Over 70% own their own home - Predominantly low-medium and medium income profile. An ideal list for mail order, travel and leisure, publishing, healthcare, retirement, accommodation and fundraising.

Geographic Breakdown

NSW	Vic	Qld	SA	WA	NT	ACT	NZ	Total Quantity
113609	86967	53302	33740	25468	781	5828		329333

Selections

State	Postcode
Nth selection	Gender

Pricing

Data	Rate per 1000	Data guarantee
Mail	$300	95% RTS Rebate
Telephone	$355.00	90% Non-Connect Rebate

Other Costs

Set Up Fee	250
Other	$460 mail & phone data
	Plus 10% GST on total order value

Delivery

Delivery Time	5 working days
Delivery Format	E-mailed zipped CSV file

Special Requirements

For telephone data DNCR washing the cost is an additional $250 set up fee and $4.20 per 1,000 records.

General Terms & Conditions of data use

1. Mail pack, telemarketing script or fax copy sample will be required prior to data delivery.
2. All campaigns are subject to data owner's approval. Not available for competitive products.
3. Mailing production must be undertaken by an AML approved mailing house.
4. AML accepts no liability in the context of the accuracy of this database.
5. AML has no responsibility for the success r failure of a campaign.
6. Quantities quoted are approximate. Check quantities prior to budgeting.
7. Costs are subject to change without notice.
8. Extra costs may be incurred for complicated selections or yield requests and delivery data.
9. Copying of any mailing list is strictly prohibited.
10. All Databases are seeded with false records to detect unauthorised use.