Mail Order Health, Diet, Merchandise Product Buyers (Palani)

Datacard Updated:

List Number: 83

List Warranty Number:

Database Description

This is one of the largest files of Australian health oriented and general merchandise mail order buyers. It is almost exclusively derived from direct mail and is updated and cleaned regularly. These names have responded very well to a wide range of offers including books, general merchandise, continuity programs, lotteries, fund-raising and insurance. Purchases of a wide variety of house-wares, garden, clothing, general merchandise and health related items. The list is generated from 90% direct mail, 10% space ads, package and media inserts. Average order value is $45 to $50 and 85% of the file is female. The numbers below are for 0-36 month recency.

Geographic Breakdown

NSW	Vic	Qld	SA	WA	NT	ACT	NZ	Total Quantity
							71240	168409

Selections

State	Postcode
Nth Selection	Recency
Credit Card Users

Pricing

Data	Rate per 1000	Data guarantee
Mail	$330	96% RTS Rebate

Other Costs

Set Up Fee	350
Other	From $5 per 1000 additional selects
	Plus 10% GST on total order value

Delivery

Delivery Time	Allow 5 working days
Delivery Format	E-mailed zipped CSV file

Special Requirements

Sample required

General Terms & Conditions of data use

1. Mail pack, telemarketing script or fax copy sample will be required prior to data delivery.
2. All campaigns are subject to data owner's approval. Not available for competitive products.
3. Mailing production must be undertaken by an AML approved mailing house.
4. AML accepts no liability in the context of the accuracy of this database.
5. AML has no responsibility for the success r failure of a campaign.
6. Quantities quoted are approximate. Check quantities prior to budgeting.
7. Costs are subject to change without notice.
8. Extra costs may be incurred for complicated selections or yield requests and delivery data.
9. Copying of any mailing list is strictly prohibited.
10. All Databases are seeded with false records to detect unauthorised use.