| Why is greetings Direct a great list?... to start with the list is generated wholly from direct response advertising. This list is very clean and updated on a quarterly basis.
Greetings Direct is the Largest supplier of greeting cards by mail order through their "Cards for all occasions" brand. The company sells cards for a wide variety of occasions and the customers buy the cards on a continuity basis, receiving them monthly. Customers are very loyal, with a high percentage being multi buyers with an average order value of $80.00
The file has a strong female bias, with a higher than average credit card ownership (70%). These customers enjoy the following: sewing/needlecraft, gardening, reading, crosswords, prize draws, pets and donating to charities. They are regular mail order buyers.
The file is updated quarterly, and should work well for a wide variety of mailers, in particular for clothing, financial, book and general gift related catalogues.
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