E-mail Gay Community Database

Datacard Updated:

List Number: 73

List Warranty Number:

Database Description

Guide-to-Gay, Australia's favourite lifestyle and travel website dedicated to the Gay, Lesbian, Bi-sexual and Tran-sexual (GLBT) community. The Guide-to-Gay brand was originally founded as a video travel documentary to raise funds for the AIDS Trust of Australia. The success of the video allowed a series of unique and compact pocket guides for the GLBT community to be produced. International success of the pocket guides led to an online upgrade of the website. Guide-to-Gay became one of the leading lifestyle, travel and entertainment portals for the global GLBT community. With over 150,000 registered opt-in e-mail database members from Australia alone, the site re-inforces a community feel with its solid support of community events, charities and fundraising activities. Unlike other popular portals for the gay community Guide-to-Gay does not revolve around sex or dating. It is NOT a sex site. Direct marketers can feel comfortable that their products are being represented in the best possible light to an educated and highly responsive brand aware market. DM Campaigns using the Guide-to-Gay opt-in e-mail list are a must for any product or service wishing to target this lucrative market.

Geographic Breakdown

NSW	Vic	Qld	SA	WA	NT	ACT	NZ	Total Quantity
								132043

Selections

State

Pricing

Data	Rate per 1000	Data guarantee
Email	$600	100% RTS Rebate

Other Costs

Set Up Fee	350
Other	$150 CPM to whole list
	Plus 10% GST on total order value
	rate includes braodcast and reporting

Delivery

Delivery Time	5 working days
Delivery Format	Broadcast E-mail

Special Requirements

Only 2 sends per week. Must offer benefit to list members. No branding campaigns accepted.

General Terms & Conditions of data use

1. Mail pack, telemarketing script or fax copy sample will be required prior to data delivery.
2. All campaigns are subject to data owner's approval. Not available for competitive products.
3. Mailing production must be undertaken by an AML approved mailing house.
4. AML accepts no liability in the context of the accuracy of this database.
5. AML has no responsibility for the success r failure of a campaign.
6. Quantities quoted are approximate. Check quantities prior to budgeting.
7. Costs are subject to change without notice.
8. Extra costs may be incurred for complicated selections or yield requests and delivery data.
9. Copying of any mailing list is strictly prohibited.
10. All Databases are seeded with false records to detect unauthorised use.