| A fully personalised e-mail database, members of this high profile site are offered the opportunity to opt-in to participate in a rewards and loyalty program online and are always rewarded for their participation. In this way, the owner is constantly learning more about its members' interest, tastes and attitudes. This information ensures that all e-mail messages are relevant and specific. All information gathering is conducted transparently and strictly with members' consent and within ADMA's e-Marketing Code of Practice.
Rewards Central is Australia's largest and most popular online rewards programme - the online equivalent of FlyBuys. Members come from every demographic and socio-economic group in Australia, offering advertisers one of the representative databases in Australia. This explains why the member database is the most preferred online loyalty programme and permission e-mail database amongst Australia's leading blue-chip companies.
Rewards Central offers a 25% Click-through Guarantee on most of its permission e-mail campaigns. That means if a clients initial campaign does not reach a 25% click-through rate within 30 days of mailing, Rewards Central will rebroadcast the campaign free of charge to all of, or a section of, those members who until that point have not clicked-through.
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