Action Mailing Lists

Better Homes & Gardens Subscriber Database

Datacard Updated: List Number: 70 List Warranty Number:

Database Description

Australia's Number 1 Home Living Magazine Since it's inception, The Better Homes and Gardens positioning has been as follows: "Our philosophy is to serve people who have an interest in home, gardening, decorating, renovating and Do It Yourself (DIY) projects and food. We bring ideas, help, information and inspiration to achieve a better home and home life. Inherent in this magazine's philosophy is the editorial responsibility to move these people into action." This highly responsive list is made up of purchasers of consumers' goods for home and family. These past and present subscribers read the monthly magazine with a high degree of involvement - the magazine content leads to action in their lives through home decorating, gardening, crafts, DIY projects, home maintenance, cooking, plus contests, giveaways and other contact with the magazine. 61% of the active records are personalised. Geographic breakdown shown in percentages.

Geographic Breakdown

NSWVicQldSAWANTACTNZTotal Quantity
9658 6842 5536 2037 3107 106 690 28662

Selections

State Nth Selection
Recency Amount Spent (reader offers)
Gender

Pricing

Data Rate per 1000 Data guarantee
Mail$40095% (conditions apply)

Other Costs

Set Up Fee 300
Other $350 lapsed subscribers
$400 offer responders
Plus 10% GST on total order value

Delivery

Delivery Time5 working days
Delivery FormatEmailed zipped CSV file

Special Requirements

Sample of mail piece must be supplied for list owner approval prior to mail out. Deliverability Guarantee is applicable on mail data less than 1 year old

General Terms & Conditions of data use

  1. Mail pack, telemarketing script or fax copy sample will be required prior to data delivery.
  2. All campaigns are subject to data owner's approval. Not available for competitive products.
  3. Mailing production must be undertaken by an AML approved mailing house.
  4. AML accepts no liability in the context of the accuracy of this database.
  5. AML has no responsibility for the success r failure of a campaign.
  6. Quantities quoted are approximate. Check quantities prior to budgeting.
  7. Costs are subject to change without notice.
  8. Extra costs may be incurred for complicated selections or yield requests and delivery data.
  9. Copying of any mailing list is strictly prohibited.
  10. All Databases are seeded with false records to detect unauthorised use.