Empty Nesters

Datacard Updated:

List Number: 642

List Warranty Number:

Database Description

With their children growing up and preparing to leave home, empty nesters are focusing more on themselves and reconsidering financial priorities. Since many no longer have financial dependents, they may now be able to afford to travel. Since they need less living space, they may be considering downsizing their home. The main priority is to maximise the returns on existing assets and to plan for retirement. Targeting examples include: - Retirement Planning - Travel - Publishing - Insurance - Healthcare - Entertainment - Household goods - Banking and Mortgages

Geographic Breakdown

NSW	Vic	Qld	SA	WA	NT	ACT	NZ	Total Quantity
109058	66655	40670	23390	26051	888	4915		279907

Selections

State	Postcode
Nth selection	Gender

Pricing

Data	Rate per 1000	Data guarantee
Mail	$300	95% RTS Rebate
Telephone	$355	Advised on enquiry

Other Costs

Set Up Fee	250
Other	$460 CPM mail & phone data
	Plus 10% GST on total order value

Delivery

Delivery Time	Allow 5 working days
Delivery Format	Emailed zipped CSV file

General Terms & Conditions of data use

1. Mail pack, telemarketing script or fax copy sample will be required prior to data delivery.
2. All campaigns are subject to data owner's approval. Not available for competitive products.
3. Mailing production must be undertaken by an AML approved mailing house.
4. AML accepts no liability in the context of the accuracy of this database.
5. AML has no responsibility for the success r failure of a campaign.
6. Quantities quoted are approximate. Check quantities prior to budgeting.
7. Costs are subject to change without notice.
8. Extra costs may be incurred for complicated selections or yield requests and delivery data.
9. Copying of any mailing list is strictly prohibited.
10. All Databases are seeded with false records to detect unauthorised use.