Consumer BehaviourBase Database

Datacard Updated:

List Number: 50

List Warranty Number:

Database Description

BehaviourBase is built from invaluable self reported lifestyle data. The information is captured via in-product questionnaires, warranty cards and satisfaction surveys distributed to actively purchasing consumers. This variety of data collection channels allows us to elicit responses from purchasers of a variety of high ticket products and services who may not otherwise consider completing a traditional lifestyle survey. Fresh prospects are constantly made available for your ongoing campaigns. This database is also washed against the National Change of Address file, ADMA's Do Not Contact and Acxiom's Deceased File to ensure maximum contactability rates. The database is the fastest growing lifestyle database and is currently growing at a rate of more than 20,000 new records per moth and is increasing

Geographic Breakdown

NSW	Vic	Qld	SA	WA	NT	ACT	NZ	Total Quantity
								1000000

Selections

Core Demographics	Occupation
Geography	Lifestyle
In the home	Home Shopping & Mail Order
Finance & Investments	Charitable Concerns
Automotive	Detailed Demographics

Pricing

Data	Rate per 1000	Data guarantee
Mail	$350	95% RTS Rebate
Telephone	$400.00	Advised on Enquiry

Other Costs

Set Up Fee	250
Other	$15 CPM Standard selects
	$50 CPM Finance & Property selects
	$10 CPM DPID Append
	From $500 CPM mail & phone data
	Plus 10% GST on total order value

Delivery

Delivery Time	Allow 3 working days
Delivery Format	Emailed zipped CSV file

Special Requirements

Base Rate includes up to 3 demographics and/or lifestyle selects For telephone data DNCR washing the cost is an additional $250 set up fee and $4.20 per 1,000 records.

General Terms & Conditions of data use

1. Mail pack, telemarketing script or fax copy sample will be required prior to data delivery.
2. All campaigns are subject to data owner's approval. Not available for competitive products.
3. Mailing production must be undertaken by an AML approved mailing house.
4. AML accepts no liability in the context of the accuracy of this database.
5. AML has no responsibility for the success r failure of a campaign.
6. Quantities quoted are approximate. Check quantities prior to budgeting.
7. Costs are subject to change without notice.
8. Extra costs may be incurred for complicated selections or yield requests and delivery data.
9. Copying of any mailing list is strictly prohibited.
10. All Databases are seeded with false records to detect unauthorised use.