| Drawn from the subscriber files of B&T Magazine, B&T Yearbook, and all Marketing Managers, plus advertising agencies across all Reed titles, these are key decision makers in advertising, marketing and the media industry.
Australia's only weekly magazine covering the advertising, marketing and media industry and is therefore essential reading for a wide cross section of decision makers.
B&T's readership within advertising agencies extends from senior management through all levels of the account service, media buying and creative departments. Within marketing companies, B&T reaches brand and product managers, marketing directors and managing directors.
The magazine also circulates to PR and research companies, sales promotion, and direct marketing agencies.
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