| Planet 49 offers marketers large quantities of fresh accurate leads. Data includes name, postal address, email address, telephone number and date of birth. Subscribers have the chance to win valuable prizes, and subscription is on an opt-in basis for all channels.
Planet 49 conducts a lifestyle survey of all it’s users which can be very helpful in further targeting of leads, as clients can request for specific questions to be entered into the survey for their campaign. In addition, survey questions can be shown only to people who meet certain demographic criteria, so you know that the right people are answering the questions.
Planet 49 never stops collecting new data, with ongoing subscription campaigns driven by huge ad-spend on leading internet portals and partner sites.
There is a good cross section of age groups with 40% up to age 35, 25% 36-45 and 35% 45+. Data is 50:50 female and male. With around 2,000 new records being added daily this is the prime opportunity to tap a valuable data stream for integrated campaigns or stand alone direct mail, e-mail or telemarketing.
Direct Mail address records - 808,000
Opt-in e-mail addresses - 610,000
Opt-in Telephone numbers - 816,000 |
