The "Baby Product Buyers" List

Datacard Updated:

List Number: 332

List Warranty Number:

Database Description

The Baby Product Buyers list contains the names of new mothers who have responded to a mail order offer for personalised baby products. A new baby sees increased consumer activity and interest. Products such as furniture, food, books and clothing, as well as renovations, cars and lifestyle products are of keen interest for these contacts. The baby products industry is valued at $4.17 billion and is predicted to grow rapidly. IBIS World has the baby products industry sitting currently at number 10 on its industry growth predictor for 2010 which should be strong motivation for marketers to target this sector The list is also a great opportunity for targeting mail order responsive consumers, at a time when change is in the air and they are in a buying frame of mind. Data options include postal addresses and telephone numbers. Some fathers names and details can also be found on the list although the numbers are likely to be small.

Geographic Breakdown

NSW	Vic	Qld	SA	WA	NT	ACT	NZ	Total Quantity
								21000

Selections

Postcode	State
Recency	Child's Year of Birth
Gender

Pricing

Data	Rate per 1000	Data guarantee
Mail	$280	Advised on Enquiry
Telephone	$440.00	Advised on Enquiry

Other Costs

Set Up Fee	300
Other	$20 CPM for Additional Selects

Delivery

Delivery Time	3-5 Working Days
Delivery Format	Zipped Excel CSV file

Special Requirements

Complicated Selections are quoted on application.

General Terms & Conditions of data use

1. Mail pack, telemarketing script or fax copy sample will be required prior to data delivery.
2. All campaigns are subject to data owner's approval. Not available for competitive products.
3. Mailing production must be undertaken by an AML approved mailing house.
4. AML accepts no liability in the context of the accuracy of this database.
5. AML has no responsibility for the success r failure of a campaign.
6. Quantities quoted are approximate. Check quantities prior to budgeting.
7. Costs are subject to change without notice.
8. Extra costs may be incurred for complicated selections or yield requests and delivery data.
9. Copying of any mailing list is strictly prohibited.
10. All Databases are seeded with false records to detect unauthorised use.