| The Baby Competition Entrants list contains the names and contact details of new mothers who have entered baby competitions online at www.babymall.com.au.
The Baby Mall site is the only Australian shopping and resource centre for new and expectant parents. It has been operating since October 1996. It contains a wide range of products for parents to review and purchase online. Over 80,000 page views per month makes it a busy and active website.
The baby products industry is valued at $4.17 billion and is predicted to grow rapidly. IBIS World has the baby products industry sitting currently at number 10 on its industry growth predictor for 2010 which should be strong motivation for marketers to target this sector
The list continues to grow (approximately 200-300 per month), compiled from the last years activity. Entries are all completed online therefore an integrated campaign using the telephone, mail and email data is possible
Some fathers names and details can also be found on the list although the numbers are likely to be small. |