| This list provides insert opportunities to cost effectively reach over 45,000 Rotarians. This is made up of approximately 36,280 members in Australia and 9,550 in New Zealand, however it is estimated that over 68,000 people are exposed to each issue of the magazine as most Rotarians will pass issues on to friends and family.
60% of readers are male and 40% are female and readers spend approximately 34 minutes with each issue, on average and approximately 39% of Rotary Down Under magazines are either kept for reference or passed on to others, providing the potential for re-exposure.
Rotarians have an average gross annual income of AUS$74,000 (59% earn up to AUS$80,000; 13% earn AUS$80-100,000; 12% earn AUS$100-150,000 and 10% earn over AUS$150,000)
97% of Rotarians have at least one credit card, 94% own their own home, 58% have two cars and 22% have three or more cars. 86% have access to to the internet either at work or home and 37% of Rotarians purchase items over the internet.
Only three inserts are included in each of the 11 issues per year this highly prized insert opportunity is low cost with high quality circulation.
All records are fully personalised to the home address.
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