Action Mailing Lists

Mother and Baby Gift Pack Database

Datacard Updated: List Number: 220 List Warranty Number:

Database Description

This list contains the names and details of new mothers who have responded to a targeted sample pack offer via hospitals nationally. Mothers collect packs from a leading national retailer when their baby is between 2 and 4 months old. Approximately 47% are first time mothers who are more likely to respond to new products, services and ideas. The newborn child and siblings' dates of birth are captured and the age range available is four months to 10 years. This qualified list can be selected by children's date of birth, gender of child and first time mothers. This list is currently growing at the rate of 5,000 records per month and is updated daily.

Geographic Breakdown

NSWVicQldSAWANTACTNZTotal Quantity
114000 93100 95760 33060 34960 2280 380760

Selections

State Postcode
Recency* Children's Date of Birth*
Gender of Child* First time mothers*
(*Denotes special selects)

Pricing

Data Rate per 1000 Data guarantee
Mail$31095% RTS Rebate

Other Costs

Set Up Fee 300
Other $500 mail and phone data
$20 special additional selects
Plus 10% GST on total order value

Delivery

Delivery Time5 working days
Delivery FormatE-mailed zipped CSV file

General Terms & Conditions of data use

  1. Mail pack, telemarketing script or fax copy sample will be required prior to data delivery.
  2. All campaigns are subject to data owner's approval. Not available for competitive products.
  3. Mailing production must be undertaken by an AML approved mailing house.
  4. AML accepts no liability in the context of the accuracy of this database.
  5. AML has no responsibility for the success r failure of a campaign.
  6. Quantities quoted are approximate. Check quantities prior to budgeting.
  7. Costs are subject to change without notice.
  8. Extra costs may be incurred for complicated selections or yield requests and delivery data.
  9. Copying of any mailing list is strictly prohibited.
  10. All Databases are seeded with false records to detect unauthorised use.