Personalised Products Buyers

Datacard Updated:

List Number: 21

List Warranty Number:

Database Description

Purchasers: Are direct response buyers who have purchased personalised products from Ortega Publishing & Identity Direct. This database of Australian and New Zealand Residents who have purchased a wide range of personalised products is very extensive. The database is updated four times a year and there are three major product segments, they are: General Merchandise Purchasers: Direct response buyers who have purchased personalised products for the children in their lives. The majority of new names are generated in pre-Christmas activity between August and December. Identity Direct: Products include growth charts, iron on clothing labels, book labels, personalised lunch boxes, pencils, pens and more. Labels By Mail: Products include classic labels and signature labels. Catalogue Purchasers: Are direct response buyers who have purchased products both personalised and non-personalised from the identity direct catalogue which is distributed several times a year. Will Kit purchasers are direct response buyers who have purchased a Will Kit from Ortega Publishing.

Geographic Breakdown

NSW	Vic	Qld	SA	WA	NT	ACT	NZ	Total Quantity
							13231	159422

Selections

Gender	Lifetime Spend
Children's Products	General Products
Relationship to child	State
Product Category	State/Postcode

Pricing

Data	Rate per 1000	Data guarantee
Mail	$295.00	95% RTS Rebate

Other Costs

Other	$500 Set up for complex selections
	Plus 10% GST on total order value

Delivery

Delivery Time	Allow 3-5 working days
Delivery Format	Emailed Zipped CSV File

Special Requirements

Mail sample required for approval prior to delivery of data.

General Terms & Conditions of data use

1. Mail pack, telemarketing script or fax copy sample will be required prior to data delivery.
2. All campaigns are subject to data owner's approval. Not available for competitive products.
3. Mailing production must be undertaken by an AML approved mailing house.
4. AML accepts no liability in the context of the accuracy of this database.
5. AML has no responsibility for the success r failure of a campaign.
6. Quantities quoted are approximate. Check quantities prior to budgeting.
7. Costs are subject to change without notice.
8. Extra costs may be incurred for complicated selections or yield requests and delivery data.
9. Copying of any mailing list is strictly prohibited.
10. All Databases are seeded with false records to detect unauthorised use.