Global Shop Direct Database

Datacard Updated:

List Number: 186

List Warranty Number:

Database Description

Reach direct response television (DRTV) impulse buyers of a range of innovative household products including a mix of kitchen implements, sewing machines and vacuum cleaners plus personal items including gym equipment. This database is made up of approximately 65% female and 35% male. 91% of buyers have paid using a credit card and 18% ordered using the internet. The average order spend is $160. Testing is strongly recommended for mail order companies, health and beauty offers, as well as children, education, astrology, cooking, craft, gardening and lifestyle mailers.

Geographic Breakdown

NSW	Vic	Qld	SA	WA	NT	ACT	NZ	Total Quantity

Selections

Recency	Product Value
Order Value	Gender
State/Postcode

Pricing

Data	Rate per 1000	Data guarantee
Mail	$300	95% RTS Rebate

Other Costs

Set Up Fee	300
Other	$330 CPM '0-3 month hotline' mail data
	From $10 per 1000 additional selects
	Plus 10% GST on total order value

Delivery

Delivery Time	Allow 5 working days
Delivery Format	E-mailed zipped CSV file

General Terms & Conditions of data use

1. Mail pack, telemarketing script or fax copy sample will be required prior to data delivery.
2. All campaigns are subject to data owner's approval. Not available for competitive products.
3. Mailing production must be undertaken by an AML approved mailing house.
4. AML accepts no liability in the context of the accuracy of this database.
5. AML has no responsibility for the success r failure of a campaign.
6. Quantities quoted are approximate. Check quantities prior to budgeting.
7. Costs are subject to change without notice.
8. Extra costs may be incurred for complicated selections or yield requests and delivery data.
9. Copying of any mailing list is strictly prohibited.
10. All Databases are seeded with false records to detect unauthorised use.