| The Living in the Country group largely represents mature citizens who live in Australia’s countryside.
The group consists of retirees, singles and divorcees, all without children, who live in small family
units.
Affordability of accommodation is as important as availability of support services for an older
population. Employment in these communities is mainly for social services, health, entertainment
and retailing. This draws some younger age ranges to these areas who are attracted by the low cost, and sometimes idyllic lifestyle available in most of these communities.
Living in the Country has a low credit demand. The only credit product with significant demand is
equipment hire. Overall, the credit risk profile of this group is low.
Further segmentation is available in this group:
- Provincial Havens
- Country & Coastal Retirement |