Action Mailing Lists

LandScape Data - Blue Collar City (Metro)

Datacard Updated: List Number: 142 List Warranty Number:

Database Description

The defining characteristics of Blue Collar City are the modest levels of education and the reliance on unskilled and semi-skilled vocations for employment. Generally consisting of large families with children, a substantial proportion is single, separated or divorced. Many different ethnicities and cultures are represented in this group. Incomes are well below average, and a significant percentage of people in this group are unemployed and reliant on government assistance for accommodation and/or day-to-day living expenses. Blue Collar City has very high credit demand and a very high credit risk profile. While there is some demand for real estate mortgages, the most common products are personal loans, hire purchase and continuing credit. This segment has the highest use of interest free offers in the market. Further segmentation is available in this group: - Young Blue Collar Families - Young Migrant Families - Suburban Battlers - Diverse Welfare - Subsidised Suburbia

Geographic Breakdown

NSWVicQldSAWANTACTNZTotal Quantity
177639 177529 102589 43834 100385 4753 178 623311

Selections

State Postcode
Income Age Band
5 Categories Listed for this sub group

Pricing

Data Rate per 1000 Data guarantee
Mail$200.00Advised on enquiry
Telephone$270.00 Advised on enquiry

Other Costs

Set Up Fee 250
Other $290 per 1,000 records Mail & Phone data
Plus 10% GST on total order value

Delivery

Delivery TimeAllow 3-5 working days
Delivery FormatEmailed zipped CSV file

General Terms & Conditions of data use

  1. Mail pack, telemarketing script or fax copy sample will be required prior to data delivery.
  2. All campaigns are subject to data owner's approval. Not available for competitive products.
  3. Mailing production must be undertaken by an AML approved mailing house.
  4. AML accepts no liability in the context of the accuracy of this database.
  5. AML has no responsibility for the success r failure of a campaign.
  6. Quantities quoted are approximate. Check quantities prior to budgeting.
  7. Costs are subject to change without notice.
  8. Extra costs may be incurred for complicated selections or yield requests and delivery data.
  9. Copying of any mailing list is strictly prohibited.
  10. All Databases are seeded with false records to detect unauthorised use.