| The High Density Living group is characterised by the style of accommodation common within these
neighbourhoods. The highest proportion of rental accommodation occurring within this group is in
flats, apartments and units. As a young segment of the market, it has a very diverse ethnic mix.
Many members are recent arrivals and are either studying or just commencing their careers in
Australia.
This is a very well educated segment of the market. A significant proportion of High Density Living
attained their initial tertiary qualification overseas, and it is common for them to undertake conversion and postgraduate studies whilst working.
High Density Living has a high demand for telecommunications credit and above average demand for personal loans and continuing credit. Their credit risk profile is well above the average.
Further segmentation is available in this group:
- Student Communities
- Aspiring Ethnic High Rise |