| The Urban Development group represents metropolitan growth centres. Some are suburbs
undergoing substantial re-development and others are in the new estates, in expanding metropolitan areas. This leads to a mix of young families in recently constructed homes, as well as traditional and more mature residents in older houses.
Typically, this group earns above average to high household incomes, and their mortgage levels are
higher than usual. They are often found working as self employed tradespeople and professionals.
Credit demand is very high as the younger members of this group start to set up home and accrue
assets, while the older members are realising their biggest asset, their house.
Continuing credit and personal loans are also in demand, and the credit risk profile for this group is
above average. Further segmentation is available in this group:
- Affluent Young Families
- New Arrivals, New Estates
- Sunshine Growth
- Urban Renewal
- Mature Suburbia |