Rodale Health Books Australia & New Zealand

Datacard Updated:

List Number: 105

List Warranty Number:

Database Description

This list consists of paid mail order buyers of a wide range of health books, including titles from Australia and New Zealand, such as: Alternative Cures, Alternative Healing, and Maximum Muscle Plan. This list incorporates both Australian and New Zealand records. The Australian data has an average order value of approximately AUS$60, the database is 68% female, 22% male and 10% where the gender has not been specified. Most buyers are aged 40+. The New Zealand data has an average order value of over NZ$70 and the list is 80% female and 20% male with most buyers aged 40+. 90% of the records are gathered via direct mail, the database is updated daily and is mailed regularly by the owner. All on the list are mail order responsive with disposable income. This list works well for a range of offers by mail including clothing and merchandise catalogues, publishers, fund raisers, financial, and general mail order. The total Universe for this file is 800,000 records. The state breakdown below is based on 0-12 month recency.

Geographic Breakdown

NSW	Vic	Qld	SA	WA	NT	ACT	NZ	Total Quantity
25094	16917	20098	7449	10286	627	1240	11551	95681

Selections

Postcode	State
Metro/Country	NZ North/South Island
Recency	Gender
Paid Buyers	Inquirers

Pricing

Data	Rate per 1000	Data guarantee
Mail	$325	Advised on Enquiry

Other Costs

Set Up Fee	300
Other	$230 CPM Inquirer data
	$40 CPM Data Delivery Fee
	Plus 10% GST on total order value

Delivery

Delivery Time	Allow 3-5 working days
Delivery Format	Emailed zipped CSV file

Special Requirements

All orders are subject to approval and must be accompanied by a full sample of the renter's mail piece. A list rental agreement governing the use of the data must be signed. Rental is for one time use only unless specifically agreed.

General Terms & Conditions of data use

1. Mail pack, telemarketing script or fax copy sample will be required prior to data delivery.
2. All campaigns are subject to data owner's approval. Not available for competitive products.
3. Mailing production must be undertaken by an AML approved mailing house.
4. AML accepts no liability in the context of the accuracy of this database.
5. AML has no responsibility for the success r failure of a campaign.
6. Quantities quoted are approximate. Check quantities prior to budgeting.
7. Costs are subject to change without notice.
8. Extra costs may be incurred for complicated selections or yield requests and delivery data.
9. Copying of any mailing list is strictly prohibited.
10. All Databases are seeded with false records to detect unauthorised use.