- Melbourne, Australia
- FAQ
- About AML
- The List Report
- Contact Us
SUNDAY, JUNE 7, 2009
E-mail Marketing - What I Learned this Week
After almost 10 years as a student of E-mail Marketing I am still peddling to keep up with this mercurial medium. Below are some key takeouts of what I learned this week…
Twitter
E-mails containing links to Twitter are now getting filtered by Barracuda and Spam Assassin.
Product Names
If you send e-mails that contain names of products and spammers have taken to marketing that product, it is likely that the large ISP’s will filter your e-mail regardless of your reputation or the validity of your offering.
Images
Large ISP’s are now scanning your e-mail images to see if they contain large call to action buttons like “click here” or pill bottles, as these images are often used in spam.
User Interaction
ISP’s track how users interact with your message to see how users interact with your message - beyond the open and the click, have they printed it? Trashed it? Forwarded it? This all contributes to your reputation as a sender.
You are getting fingerprinted
ISP’s create a “fingerprint” of you as a mailer using the static components of your messages - including the “from” field, unsubscribe links and CAN SPAM compliance headers.
Google Wave
Google Wave will change everything. I am not sure exactly how yet but it will - don’t take me at my word - watch this
Under 25’s are trigger happy
You can significantly reduce the number of Spam Complaints that your mailings receive by mailing to 25+ years old only. Under 25’s know that hitting the “SPAM” button unsubscribe’s them instantly and they don’t have to hassle with unsubscribe instructions - unfortunate but true.
You can follow Adrian Saunders on Twitter: http://www.twitter.com/Adrian_Saunders
or follow him through his blog: http://adriansaunders.blogspot.com
Posted on 15th June 2009