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Posted on 16th February 2010 Read more
Here are 13 tips to remember when crafting your next prose to beat the control… from Chief Marketer, by Grant A Johnson.
Posted on 22nd January 2010 Read more
Yes we live in an electronic age but mail continues to work well. Here are 4 easy ways to implement ready to use techniques to lift response.
Posted on 27th November 2009 Read more
Four Ways to overcome Skepticism - November 2009
Posted on 18th November 2009 Read more
By Sunita Biddu, Content Axis, Inc.
Posted on 10th November 2009 Read more
With thanks to BRW and this great article I have put together a snapshot of the groups the article discusses and how best to reach them. I’ve also provided under each group description some lists AML has available should any of these demographic groups be of interest to you for any future campaigns. I hope this will provide you with some great interest and also kick start something in your marketing team to try and be creative about campaigning to these potential new customers.
Posted on 16th October 2009 Read more
Here is a brief summary of some of the “What not to do” habits when it comes to testing. By Dean Rieck
Posted on 29th September 2009 Read more
Copy of Adrian Saunders Blog Email Marketing - Sunday 7 June 2009
Posted on 15th June 2009 Read more
Some quick, useful and relevant tips on how to generate sales leads from your communications, whether you are using email data or mailing data, the rules are the same. from Ivan Levison’s email newsletter… http://www.levison.com
Posted on 05th May 2009 Read more
For Direct Marketers who rely on direct mail, these are the best of times and the worst of times.
Posted on 02nd March 2009 Read more
Each of the Direct Marketing Tips have been published in AML's List Report, a free email bulletin that you can subscribe to by clicking here.